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YOKOHAMA PREPARES FOR WINTER

Tire maker Yokohama is telling Canadians to get ready for the winter roads. It has launched a campaign for its winter tires, from Griffin Bacal Volny of Toronto, in September issues of magazines. The objective of the ad is to show Canadians no matter how bad the weather gets, Yokohama tires will get you through. The tag line for the ad is "For All The Flakes You Meet On The Road This Winter."

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