PCGCampbell Marketing and Communications opens Toronto affiliate
By Adnews Staff
Detroit-based PCGCampbell Marketing and Communications has opened an affiliate office in Toronto that will go by the name Laurel Walzak Consulting in Partnership with PCGCampbell. This is the first Canadian affiliate for the US-based agency, which offers public and media relations, event marketing, interactive media, creative services, process leadership, training and market research. Its clients include Ford, Yokohama Tire, Co-Op Network Financial Services, Bosch North America and Cadence Innovation. The agency also has an office in Los Angeles. The Toronto operation will be headed by Laurel Walzak as director. Walzak was previously at Molson Canada as customer brand marketing manager for Coors Light. She also worked at Molson Sports and Entertainment on corporate sponsorships. “Our Detroit office started doing business in Canada last year, and it became clear to us to better serve our clients there, and to also expand our opportunities and our services, we needed to have a full-time operation in place,” said David Scheinberg, managing partner at PCGCampbell. “We felt Toronto was the right place to create our first Canadian office because of the great number of important companies that have their headquarters in that area.”