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CFCF 12 HAS AGENCY

Montreal-based CFCF 12 chose Académie-Ogilvy Communications of Montreal this week to handle its advertising. The TV station had used Blouin Coulombe Dubé Thompson for 14 years, but decided to have a review because it wanted a "fresh look," station sales and marketing director George Goulakos told Adnews this week. Académie-Ogilvy got the business in a competition with FOUG and PNMD Publitel, both of Montreal. Originally, there were seven agencies vying for the account. A new campaign will be launched in the fall. CFCF 12 is the Montreal affiliate of the CTV Television Network.

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