DEAD SEA SPA
By Adnews Staff
Dead Sea Spa Original of Israel is now selling its skin care products in Canada, and may need an agency to help it, company president Irene Lilien told Adnews this week. Currently, the company is relying on word of mouth and media relations to promote its products. If all goes well, Dead Sea may look for an ad agency, but it is taking things "one day at a time," said Lilien. The company has been selling its product line in Canada for a month. They are made of mineral-enriched black mud from the Dead Sea, located in Israel. There are 10 products in the line including Black Mud Soap, shampoo, moisturizing cream, eye cream, Body Black Mud with Algae and bath salts. They can be used for all skin types, of both men and women. The products have been in the U.S. for two years. In Canada, Dead Sea is headquartered in Montreal.