T.O. STAR LAUNCHES MAGAZINE
By Adnews Staff
The Toronto Star is launching For Rent Magazine today. The guide for people seeking apartments or houses to rent, is designed to let advertisers reach people who don't read The Star's classified section. The magazine will be distributed free every Friday on top of 3200 Star boxes. Advertising for the renter's guide began this week in The Star and its sister publication Eye magazine. There are also posters as well as transit shelter and newspaper box ads. Radio spots will begin next week. The campaign was created by Toronto-based Roche, Macaulay & Partners and placed by Genesis Media of Toronto.
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