CHUM BARES ALL AGAIN
By Adnews Staff
Gee, Jeffery & Partners Advertising is turning Toronto into the naked city for radio station CHUM-FM. The ad agency is launching a new TV commercial next month targeting the office listening audience. This time correspondence is delivered by a naked mail boy. This is the third year CHUM-FM has had nude people in its commercials. The first showed a man walking in the buff to a bus stop while listening to CHUM. A young woman waiting for the bus also ends up nude. The second spot featured morning show hosts Roger, Rick and Marilyn in their birthday suits. Last week a spot was launched featuring the man from the first commercial and the morning show hosts walking through town in the flesh. In addition, Gee, Jeffery & Partners is launching a print campaign in September for CHUM's "I Want It All" contest that has listeners faxing in reasons why they should be given money or goods. CHUM is giving out a total of $10,000 in cash and other prizes.