J&J OFFERS UV PROTECTION
By Adnews Staff
Johnson & Johnson of Toronto launched the magazine portion of its national campaign last week for its Acuvue contact lenses with UV protection. The lenses offer up to 95% protection against harmful UV rays from the sun and video display terminals. The campaign began in July using TV. The ads were created by Ammirati & Puris/Lintas of Toronto. Acuvue lenses with UV protection were launched in North America in June.
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