AIR ONTARIO TO GO NON-STOP TO RHODE ISLAND
By Adnews Staff
Air Ontario will begin non-stop flights to Providence, Rhode Island in October. The airline will fly to the city three times each business day. To promote the service, Air Ontario will offer an introductory return fare of $199 for travel until Jan. 17, 1998. This fare is for sale until Oct. 27. In addition, the airline will offer triple bonus miles under its Aeroplan frequent flyer program. Air Ontario is currently developing its advertising plans for the service. It will likely use print and possibly radio. Advertising for Air Ontario is done by MacPhee Jesson of Toronto. Air Ontario launched its non-stop flight service to Richmond, Virginia late last month. It offers three non-stop flights each business day, as well as one on Saturday and one on Sunday. The service is being promoted using print and radio ads.