RADIO MARKETING BUREAU INTRODUCES VIDEO
By Adnews Staff
The Radio Marketing Bureau recently launched the third step of its campaign to show advertisers that radio is a powerful medium. The organization has aired a video on Media Television and on Air Canada flights that explores the power of radio. The video complements two research studies done by the Radio Marketing Bureau called: Radio Advertising Recall and Advertising Avoidance. Results of the surveys show that people are listening to and remembering radio advertising. The organization is currently working on a third study called Image Generation and Imagery Transfer.
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