PROVIGO OPENING 30 STORES
By Adnews Staff
Montreal-based Provigo Inc. is planning to open 30 more stores over the next three years in Ontario and Quebec. About half of these will be regular supermarkets, called Provigo in Quebec and Loeb in Ontario. The other half will be larger outlets called Maxi. Provigo owns or supplies 345 supermarkets in both provinces, and 1,228 convenience stores in Quebec, Ontario and Alberta. Its banners include Proprio, Axep, Jovi, Provi-Soir and Winks. Advertising for Provigo is done by Montreal-based Cossette Communication-Marketing.
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