NEILSON-CADBURY TEAMS UP WITH SHAQ
By Adnews Staff
Mr. Big chocolate bar and Orlando Magic star Shaquille O'Neal will take their partnership to the hoop when they hold the Mr. Big Shaq Shootout. The event, travelling across Canada Aug. 10 to Sept. 3, gives people the chance to compete for prizes by sinking basketballs in a free throw contest. The participants have will have 30 seconds to sink as many balls as possible from the free throw line. Players who sink less than six will get a Mr. Big poster, while those who sink between six and 11 will get a poster and chocolate bar. People who sink 12 or more will win a poster, a chocolate bar and a Mr. Big basketball. The Shootout is one promotion in a campaign that includes basketball clinics, limited edition chocolate bars, and five bus murals, handled by Leo Burnett's Toronto office. The shootout tour is part of a two-year deal between Shaq and Neilson-Cadbury of Toronto.