CLEARLY CANADIAN TAKES DRINK NORTH
By Adnews Staff
Clearly Canadian of Vancouver will bring its Orbitz alternative beverage to the Canadian market next month. The non-carbonated drink comes in four flavors and feature gel spheres that remain suspended in the drink. The flavors are: pineapple-banana-cherry-coconut, raspberry-citrus, blueberry-melon-strawberry and vanilla-orange. The drink will be promoted using sampling at HMV outlets and Famous Players theatres, as well as merchandising events. The campaign will be done by Brand Effects of Mississauga, Ont. Orbitz was launched in the U.S. last May. Clearly Canadian had to delay bringing the drink to Canada because the gel spheres are made of gellan gum, which wasn't approved last May to be used in drinks in Canada. Orbitz will be introduced into the United Kingdom, Australia, Sweden and selected Asian countries before the end of the year.