EMPLOYMENT FIRM PLACES PRINT ADS
By Adnews Staff
The Employment Solution, a Toronto-based placement agency, recently launched a print, transit and direct mail campaign in the Ontario market. Four separate ads focusing on the difficulty of finding the right person for a job are used in the campaign. Each ad features a head shot of an exaggerated character appearing under a humorous tag line, and then goes on to explain what services T.E.S. offers. T.E.S. president Frank Wilson said in a release that there isn't much advertising in the job placement firm category and that the companies that do advertise tend to run similar material. T.E.S. decided to go with a humorous approach to reflect the fact it's different from its competitors, he said. The six-month campaign, which may expand into other markets, was handled by Sparkplug Marketing & Communications Inc. of Toronto. T.E.S. has offices in Toronto, Ottawa, Montreal, Burlington, Mississauga and Dallas, working to fulfill contract, temporary and permanent positions.