MARITIME TARGETS INDUSTRY IN AD CAMPAIGN
By Adnews Staff
Maritime Life Assurance Company of Halifax will launch a national trade print campaign next month targeting independent life, group and investment product agents, as well as brokers and consultants. Direct mail and collateral materials will support the print ads. The campaign was created by Kelley Advertising of Hamilton, Ont. The agency won the business last fall in a competition with several other agencies. Kelley was chosen based on worked it has done for other clients such as Dofasco, Maritime Life corporate and public affairs director Erin Flannery says in a release.
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