Neo signs deal with Vividata
By Adnews Staff
Neo, a Montreal-based out-of-home media company specializing in shopping mall displays, has signed an agreement with Vividata to incorporate 5,337 consumer consumption criteria into its audience analysis program. The program also makes use of 763 elements of demographic data from Environics. According to the company, the additional data will allow its clients to more precisely target specific audiences.
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