Roots hires creative director in residence
By Adnews Staff
Toronto-based clothing retailer Roots Canada has appointed Joey Gollish to the position of creative director in residence. The position will run through 2025. According to the company, this is the first time it has added an outside creative professional to its staff. Joey Gollish is the founder of fashion company Mr. Saturday. As part of this agreement, Roots will acquire a minority interest in the company.
“As we embark on our 50th year, we understand the importance of staying innovative and forward-looking in today's ever-changing market,” said Meghan Roach, president and CEO of Roots. “Through our collaboration with Mr. Saturday in December 2022, we found that Joey had a deep love for the Roots brand and a unique perspective that will support our long-term objective of increasing the brand's global appeal. We look forward to the exciting opportunities this additional creative influence will bring to Roots.”