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Roots Canada conducts Blue Jays promotion
By Adnews Staff
Clothing retailer Roots Canada has begun a marketing collaboration with professional baseball player Josh Donaldson of the Toronto Blue Jays. He will appear in a series of promotional photographs wearing the company's customized Roots Blue Jays jacket, which is part of a line of Blue Jays merchandise.
"Josh is an incredible athlete who has brought a great competitive spirit to the Jays," said Roots co-founder Michael Budman. "He loves living and playing in Canada and exudes the Roots philosophy about sports, that if you look good, you feel good and if you feel good, you play that much better."
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