Progressive Planet Solutions hires Catalytico
By Adnews Staff
Progressive Planet Solutions of Kamloops, BC, a company that specializes in environmental products and services for the cement, agricultural, waste and animal care industries, has retained Catalytico as its brand agency. Catalytico will develop a new campaign for the company called, “We do CleanTech, Naturally.” As part of a larger rebranding effort, the company has also redesigned its website to focus on its commercial products and its work on sustainable products designed to reduce carbon footprints and restore ecosystems.
“We are delighted to have Catalytico on board as our brand agency,” said Steve Harpur, CEO of Progressive Planet. “[Agency founder] Miro Cernetig’s unique experience in bespoke storytelling, branding and his ability to connect to people in business, government and media will enhance how we communicate our value. After one site visit to see our manufacturing facilities and our C-Quester Center of Sustainable Innovation, he advised me we were not projecting to the world just how much Progressive Planet was doing in CleanTech innovations.”