Nickson Living retains Round
By Adnews Staff
Nickson Living of Dallas, TX recently hired Round of Toronto to develop a marketing campaign called “Yes, Everything.” The company specializes in furnishing newly-leased apartments for a monthly subscription fee. Round has been retained to develop brand strategy, a visual identity and a launch campaign for the service.
The campaign includes videos and still ads that focus on the value of the service. The 30-second launch video depicts people going through events that require them to move, such as getting a new job, starting a family and downsizing. It features an empty living space being filled with furniture, artwork and accessories.
“Nickson is a dream client and perfect fit for Round,” said Mike Davidson, managing director of the agency. “Working directly with key decision makers, we can deliver top brand strategy and creative work much faster and more cost effectively. Nickson is a great company that has a unique new service that many Americans will find extremely valuable as they move through different stages of their lives. It was our job to clearly communicate that service in a compelling way”