Nickson Living begins new campaign
By Rob Bale
Toronto-based Round recently developed a new advertising campaign for Nickson Living of Dallas, TX. The company specializes in furnishing leased apartments for a monthly subscription fee. The campaign, called “Unfurnished is Unfun,” consists of a series of videos and digital ads and print ads. The first execution, called “Football,” depicts a group of friends sitting on boxes in an unfurnished apartment, watching a football game on a phone. Additional creative will roll out through the year.
“Nickson is a great company that has a unique new service that customers find extremely valuable as they move through different stages of their lives,” said Mike Davidson, managing director of Round. “It’s been our mandate to clearly communicate that service in a compelling way.”