Base31 hires Vanderbrand
By Rob Bale
PEC Community Partners has hired Toronto-based Vanderbrand as the strategic and creative agency of record for Base31, a real estate development in southern Ontario. The assignment includes the development of a brand identity for Base31, which is a 70-acre multi-use property on the site of a former air training base near Picton, ON. It is a concert and event venue, as well as a food market, art gallery and children’s play area. It is part of a larger 750-acre site that is being developed to include housing, retail and office buildings, and recreational areas. PEC Community Partners is a group of real estate developers consisting of CaraCo Group, Deco Communities, Fieldgate Homes, Paradise Developments, PEC Placemaking and Rockport Group.
“We are excited to be at the heart of evolving the visual identity of Base31, Ontario’s premier cultural destination,” said Julie Vander Herberg, founder of Vanderbrand. “Base31 will transform the PEC region into a world-class destination for creative placemaking and we are thrilled to be a part of its journey.”