Unilever promotes Schmidt's
By Adnews Staff
Unilever has begun a promotion for its Schmidt’s Natural Deodorant product line featuring reality television personality Kaitlyn Bristowe. According to the company, Bristowe will encourage Canadian consumers to try the product for 30 days in order to counter “fear of body odour.”
“We know consumers are interested in natural deodorants, but they have fears that they won’t work as well as traditional products,” said Alli Rozman, Canadian brand manager for Schmidt’s. “Schmidt’s provides 24-hour odour protection while being 100% natural in origin so you can go natural with confidence. We are thrilled to be able to provide consumers with a natural deodorant that really works.”
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