No Fixed Address expands into US
No Fixed Address of Toronto has expanded its operations into the United States by opening an affiliated agency in New York called Mischief @ No Fixed Address. The firm has been co-founded by creative director Greg Hanh, most recently chief creative officer at BBDO New York. Kerry McKibbin, previously a senior vice-president and group account director at MullenLowe of Boston, has been appointed president of the new agency. The firm’s first work will be for Kraft Heinz.
“I remember thinking a while back that, for any big agency within a holding company, the model that would be most threatening would be an agency filled with A-list talent, custom-built around each client’s specific needs with streamlined process and less overhead,” said Hahn. “Then, after I found myself suddenly outside that system, I learned that there was someone in Canada who was doing exactly that. NFA was my first call. It was instant love, and so here we are.”