Canadian Lung Association, Heart & Stroke release vaping video
The Canadian Lung Association and Heart & Stroke have begun a new campaign intended to raise awareness of the negative effects of vaping. Developed by Publicis of Toronto, the initiative is aimed primarily parents. The creative focuses on flavoured vaping products popular with consumers between the ages of 15 and 19. It takes the form of an online video featuring an ice cream truck that serves flavoured ice cream infused with nicotine to children.