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Egale Canada begins awareness campaign

Advocacy organization Egale Canada has begun an advertising campaign called “Get Her On Ellen,” intended to raise awareness of issues related to LGBT seniors. The campaign, developed by Juniper Park TBWA of Toronto, includes social media content and online video, as well as out-of-home and digital advertising and a website at <>. The creative features 88-year-old Michelle DuBarry, a Toronto-based drag performer, and her dream of meeting television personality Ellen Degeneres.

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