BCA Research debuts new branding
By Adnews Staff
Montreal-based investment research company BCA Research has undertaken a rebranding initiative to coincide with the 70th anniversary of the firm. The updated branding includes a new logo and the tagline, “Shape Your Conviction.” According to the company, the new branding is intended to better convey its services to asset managers and investors. The brand materials were developed in-house in collaboration with Perky Bros of Nashville, TN.
“The defining characteristic of BCA Research is a composer brand archetype, a hybrid of explorer, creator and sage elements,” said Chris Ciompi, chief marketing officer at BCA Research. “That reflects what we do each and every day. Through a fiery, collaborative process, we compose original macro insights that lead to investment conclusions for our clients. We have never wavered from that goal over the past 70 years, and our new brand reflects our commitment and conviction that we will continue to do so for the next 70.”