Dove to release fatherhood film
By Adnews Staff
Unilever will debut a film at the Toronto International Film Festival on Sept. 6 called “Dads” in support of its Dove Men&Care product line. Developed by Imagine Entertainment, the documentary-style film is intended to examine “what it means to be a father in the modern era across the globe.” The movie was directed by Bryce Dallas Howard and features a number of celebrity fathers including Jimmy Fallon, Will Smith, Neil Patrick Harris, Ken Jeong, Conan O'Brien and Kenan Thompson, among others.
“The role of fatherhood has evolved, but there's still a long way to go,” said Carlos Javier Gil, global brand vice-president for Dove Men&Care. "From our global research, we know 85% of dads said that they would do anything to be more involved after their child is born, and yet less than half of fathers took as much time as their country's policy allowed. To show our commitment, 100% of profits made from the film will be donated to our Paternity Leave Fund to support dads worldwide who lack access to take paid paternity leave.”