CBC/Radio-Canada signs podcast ad deal with Triton Digital
CBC/Radio-Canada has signed an agreement with Triton Digital of New York to provide and advertising serving system for its range of podcasts. The Tap Ad Server system will provide dynamic ad insertion and audience targeting based on location, device, format or genre. The broadcaster will also make use of Triton’s podcast metrics system for audience measurement. CBC/Radio-Canada’s podcasts attract approximately 11 million downloads per month.
“CBC/Radio-Canada is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients,” said Heather Gordon, director of digital sales at CBC & Radio-Canada Media Solutions. “Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience.”