Aldo conducts influencer promotion
Footwear company the Aldo Group recently conducted an influencer promotion in Montreal. From Aug. 14 to 16, the firm conducted a special event at its own headquarters for 30 selected fashion influencers, intended to increase awareness of the brand’s “heritage and culture.” The event began with a breakfast with company founder Aldo Bensadoun and CEO David Bensadoun. This was followed by a workshop during which participants designed custom shoes. Other activities includes a sports event with the Special Olympics, a boat tour, a spa visit and a closing party.