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Aldo Group begins fall campaign
By Adnews Staff
Montreal-based footwear retailer Aldo Group has begun an fall marketing campaign called "Aldo Moves Me." The international campaign includes advertising as well as online, mobile and in-store materials, as well as social media activities. The advertising campaign includes print, digital, out-of-home and social media executions. The creative uses collages of photographs to illustrate the theme of movement. The campaign also introduces an updated visual style for the brand.
"The concept of movement corresponds directly with Aldo's core philosophy to inspire and move forward," said Erwin Hinteregger, chief marketing officer at Aldo Group. "Our job is to delight and move our consumer. We believe the fall campaign will do just that. This new visual look and feel signals our focus on remaining lock-step with our consumers' needs and desires. When you layer this creative direction with the brand's innovative digital approach in-store and on mobile, we deepen our connection with the consumer."