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DIRECT MAILER STARTS CO-OP BUSINESS MAILINGS

By Adnews Staff

ActionPak, a consumer co-op mailer company, will send out its first business co-op mailings in the Toronto area this week. The new service allows businesses to advertise their services to other businesses by having their direct mail pieces packaged together in an envelope. Terry Shaw, president of ActionPak's parent Q-Ponz Inc., says the new service is much cheaper than sending directly-addressed mail, or individual flyers. Toronto-based ActionPak offers 100% coverage to businesses within the Toronto area.

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