YOPLAIT OFFERS FRESH CHEESE COAST-TO-COAST
By Adnews Staff
Yoplait of Montreal brought its newest milk product to Ontario and Western Canada this week. Called Caresse, the flavored fresh cheese has 2% fat and looks similar to yogurt, but has a thicker consistency. Caresse comes in four flavors: strawberry, raspberry, vanilla and maple. The product was introduced in Quebec and Atlantic Canada in the fall. National magazine and TV advertising for Caresse will begin next month. It will be created by Allard Communication-Marketing of Montreal. In-store sampling will also be used.
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