SUN-RYPE GOES PLASTIC
By Adnews Staff
Sun-Rype of Kelowna, B.C. introduced new juices in plastic bottles to the Western Canadian market this week. Called Harvest Fresh, four flavors come in 1.36 litre bottles. They are Apple, Old Fashioned Style Unfiltered Apple, Apple Orange and Tropical Juice Blend. Four other flavors come in 3.78 litre bottles. They are Apple Beverage, Apple Cranberry Apple Blend, Pink Grapefruit Cocktail and Fruit Punch. Print advertising for the juices will begin next month. In-store sampling and coupons will also be used. The campaign will be created by Palmer Jarvis Advertising of Toronto.
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