Covergirl signs promotional deal with Sangita Patel
Cosmetics company Coty has signed a promotional agreement with television personality Sangita Patel in support of its Covergirl brand. Patel will be the Canadian spokesperson for the brand's Simply Ageless Collection line of products. The line will begin a relaunch initiative this month. Patel is the host of Entertainment Tonight Canada and of Home to Win.
"It's the big 40 and I'm kicking it off by joining the Covergirl family," said Patel. "It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard. True beauty is loving yourself, at any age."