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RBC debuts InvestEase service

Toronto-based RBC has expanded its "RBC InvestEase" service nationally. The online service is intended to provide automated investment advice to Canadian consumers. Users of the service who answer its questionnaire will be placed in one of five categories based on risk tolerance and offered a matching portfolio of exchange-traded funds. Once an account has been activated, the service will also manage the consumer's investment portfolio automatically. Users of the service can also access a staff of live advisors.

"Canadians told us they are looking for a new way to invest that fits into their busy lifestyles," said Stuart Rutledge, senior vice-president of personal savings and investments at RBC. "They want a convenient automated advice solution that is available whenever they are ready to get started. They also told us they want to be hands-off, with experts making decisions for them, and easy access to an expert, if needed. We know investing can seem complex and that's why we've simplified the experience, backed by RBC expertise."

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