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Cineplex test new Scene Gold loyalty program

Theatre chain Cineplex has launched a expansion of its Scene loyalty program called Scene Gold. The new program is being operated as a pilot project at six Cineplex theatres in Edmonton. Participants in the program will receive 50% more loyalty points than members of the standard program. In addition, consumers will be able to buy movie tickets on Wednesdays for half of the usual number of points. Participants will also have access to a dedicated line at theatre concession stands, as well as various other special offers.

"The Scene loyalty program is all about rewarding entertainment-lovers for the fun, social and engaging experiences they have with family and friends," said Matthew Seagrim, managing director of the Scene program. "Our members have enjoyed its exclusive perks for over ten years. The launch of our new Scene Gold loyalty pilot is one of the many ways we continue to test new models that offer bigger rewards and enhanced experiences to over nine million Scene members across the country."

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