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National Equicom rebrands
By Adnews Staff

National Public Relations of Toronto has undertaken a rebranding of its capital markets practice. The unit, formerly known as National Equicom, will now operate at National Capital Markets. The rebranding includes a new logo for the entity and a website at <http://www.nationalcapitalmarkets.ca>. The practice specializes in investor relations, transaction and corporate communications, as well as crisis situation support.
"Rebranding as National Capital Markets enables us to more simply define our service offering and better leverage the reputation of Canada's leading public relations firm," said Andrea Mandel-Campbell, senior vice-president at National. "Our team has advised on some of the largest transactions in the Canadian marketplace, helped bring newly-public companies to market, and provides a full range of strategic communications services to both publicly-listed and private companies. We are proud of our practice's track record and history, and excited about this rebranding and our future."