CTV readies Watch to Win contest
CTV has resumed its Super Bowl-themed contest promotion "Watch to Win" for a second year. Consumers watching the game on television channels CTV, CTV Two or TSN2 will be able to win a series of prizes. These will include a trip to next year's Super Bowl, a 2018 Nissan Titan and $150,000 in cash. CTV television personalities will provide updates on the contest during the broadcast on Feb. 4, including a series of keywords which viewers must collect to enter.
"CTV is again poised to deliver extensive coverage throughout Super Bowl Sunday, and with the return of the 'Watch to Win' contest, Canadians tuning in to CTV have a chance to win some lucrative prizes through our exciting real-time contesting element," said Mike Cosentino, president of content and programming at Bell Media.
In related news, CTV has launched a website at <http://www.biggameads.ca> at which Canadian consumers can watch 2018 Super Bowl ads from US television.