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Bombardier retains McCann Canada
By Adnews Staff
Bombardier of Montreal has hired McCann Canada as its marketing agency. The firm will service the account from its Montreal office. McCann won the account in a competitive request-for-proposals process that began in the spring. The assignment includes domestic and international marketing and communications support for Bombardier's rail transportation and aerospace division.
"McCann offered extensive experience and created a custom-built team to meet our needs, including expert resources from their national and global network," said Stéphanie Laforest, senior director of corporate strategy at Bombardier. "Their collective passion for our brand, relevant experience and the high level strategic thinking that they brought to the pitch process was unmatched. The bonus was having all that talent and ability on the ground in Montreal, coupled with insights and resources from the global network that we can leverage for our international business units. Their expertise, from brand strategy through to connections planning and integrated creative solutions, put them on top and won them the business."