Snickers releases Hunger Vision commercial
Candy company Mars has released a new Canadian television commercial promoting its Snickers chocolate bar. The commercial is part of the brand's ongoing "You're Not You When You're Hungry" international campaign. The new ad, called "Hunger Vision," features Toronto Raptors basketball player Cory Joseph. The creative seeks to demonstrate the importance of not being hungry while watching a game with friends.
The ad, created by BBDO Toronto, has been produced in 30- and 15-second version that will run during broadcasts of Raptors games and online. This is the first time an original television commercial has been produced for the Snickers brand in Canada.