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Quebec tourism alliance begins new campaign

The Alliance de l'industrie touristique du Québec has begun a promotion intended to highlight the variety of attractions and the beauty of the landscape in the province. The campaign, called "A room with many views," was developed by Lg2 of Montreal. Media work is being handled by Touché. It is aimed primarily at the French, US and Canadian markets. The effort features and online video depicting a couple who come to Quebec and travel across it in a mobile room which would give them a new view of the province each day, including whales in the St. Lawrence River, the Château Frontenac, a path through Foresta Lumina and a herd of sheep.

The digital campaign also includes a guided interactive presentation consisting of a series of 360-degree videos depicting local attractions, cultural activities and landscapes. This element is located at <>.

"The element of surprise is really at the heart of the creative, because discovering Quebec through Kip and Glennis' expressions of wonder, two people living an extraordinary experience, allows us to show Quebec from both a grand and intimate angle," said Marc Fortin, COO and executive creative director at Lg2.

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