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Quebec tourism alliance hires Fever Pitch
By Adnews Staff
The Alliance de l'industrie touristique du Québec has retained Fever Pitch Marketing Communications of Toronto to handle media representation of its Quebec Original brand in Canada. The agency won the account in a request-for-proposals process. The alliance works to promote tourism to Quebec in the rest of Canada. Fever Pitch will focus on travel media relations, particularly destination news, planning press visits to the province and organizing media events in various markets.
"We are thrilled to have the Fever Pitch team on board as our Canadian PR agency," said Isabelle Cyr, senior manager of media relations for the alliance. "Fever Pitch was the best candidate thanks to their experience and proven results in the market, and we know they will do an excellent job promoting Quebec across Canada."