Board of Tourism of La Paz hires Fever Pitch
The Board of Tourism of La Paz has retained Fever Pitch Marketing Communications of Vancouver as its Canadian marketing agency of record. The firm will work to promote the La Paz and Baja California Sur regions of Mexico as tourist destinations to Canadian consumers. The assignment includes media and influencer relations, social media management and digital marketing campaigns. Fever Pitch will service the account in collaboration with Mexican agency PR Central. Both firms belong to the Travel Lifestyle Network of agencies. Zapwater Communications, also a member of this network, has been hired as the organization's agency of record for the US market.
"La Paz is finding a growing market among travelers looking for a vacation where they can immerse themselves in nature, and experience authentic Mexican culture and hospitality," said Fever Pitch president Wendy Underwood. "We know that many Canadians visiting Mexico are ready to explore beyond the typical resort destinations, and with easy air access via Los Cabos International Airport, we think that La Paz is a great fit for the Canadian market."