MOLSON HAS NEW WEB SITE
By Adnews Staff
Toronto-based Molson Breweries has split its World Wide Web site into three different areas. This week it launched an interactive area that focuses on music, entertainment and hockey. Called Molson I Am Online, the areas on the site are called Pub Chat, Soundbox, Cooler, Hockey Net in Canada, The Word, Canadian Culture and Outer Limits. MacLaren: McCann of Toronto came up with the concept of the site, and CyberSight of Toronto designed it. The web site address is <http://www.molson.com/Canadian>. In June, the brewer launched Cyberblack, which features independent band listings, online discussions and alternative music concert listing for the Quebec market. Its web site address is <http://www.cyberblack.com>. Another site, called Brewmasters Circle Online, is a quarterly magazine about beer and brewing. Its address is <http:/www.molson.com/Brewmaster>. Molson's corporate web site is an interactive chat area with the brewer. Its site address is <http://www.molson.com>.