BC Honda Dealers conducts online campaign
By Adnews Staff
BC Honda Dealers has begun an online campaign called "Find Your Honda Place." The campaign, developed by Vancouver-based Level Eleven Communications and Jungle Media, makes use of interactive digital videos that allow viewers to rotate the view through 360 degrees. The campaign is intended to demonstrate the features and benefits three Honda vehicles: the Civic, the Pilot and the HR-V.
"The BC Honda Dealers wanted to fully immerse their customers in the ultimate digital auto experience and demonstrate key features and benefits online," said Suzanne Carrier, general manager of Level Eleven. "They embrace innovation, so it's fitting that they're the first Canadian client to use this 360-degree video technology in an auto ad format."