NBA PROMOTES ALL-STAR GAME WITH VOTE
By Adnews Staff
NBA Canada is letting Canadians tell the organization which players should start in the NBA All-Star game on Feb. 9. NBA Canada will launch a promotion next week where Canadians can vote for NBA All-Star starters by calling a 1-900 number and entering codes that correspond to nominated players. Viewers tuned into the nationally televised Toronto Raptors/Chicago Bulls game on Dec. 8 will be tipped off to details about how to vote in their region. Ballots will also be available at Toronto Raptors and Vancouver Grizzlies games. The 1-900 number and player codes will be promoted using national print and TV ads created by The Gaylord Group of Toronto.
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