VOLKSWAGEN INTRODUCES WINTER GOLF
By Adnews Staff
German car manufacturer Volkswagen has introduced a special edition of its popular Golf model to North America. Called the Golf K2, after the U.S. ski manufacturer, the car comes complete with the buyer's choice of K2 skis, or a K2 snowboard. Available in red, white and black, the car comes with special wheel covers, a custom roof rack, a roof-mounted whip antenna, front fog lights and special K2 badging. The package also includes a cloth interior, custom carpet floor mats, sport instrumentation gauges, heated front seats, heated windshield washer nozzles, defogging side mirrors and all-season tires. A TV and print campaign is supporting the car's early-November release in Canada and the U.S. Arnold Communications of Boston handled the advertising. The ads play on the uneasy on-slope relationship between skiers and snowboarders.