Becel begins Baking with Heart campaign
By Adnews Staff
Unilever has begun an online promotion in support of its Becel brand of margarine. The effort, called "Baking with Heart," consists of a series of online videos in which people bake for the special people in their lives. The first video in the series depicts a woman and her child baking a cake for the bereavement counselor who has been assisting them after the death of a family member.
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