Becel begins Baking with Heart campaign
Unilever has begun an online promotion in support of its Becel brand of margarine. The effort, called "Baking with Heart," consists of a series of online videos in which people bake for the special people in their lives. The first video in the series depicts a woman and her child baking a cake for the bereavement counselor who has been assisting them after the death of a family member.
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