EnOcean Alliance releases three hour online ad
By Adnews Staff
The EnOcean Alliance of San Ramon, CA has begun an online campaign developed by Alfred of Montreal. The organization consists of a group of companies specializing in self-powered wireless monitoring and control systems for buildings. The campaign consists of an online video that is three hours and 20 minutes long, representing the time a consumer can save by installing the companies' wireless products instead of wired variants. The video takes the form of an uninterrupted shot of a man sitting in a chair next to a clock, filling the time with a variety of activities. The campaign also includes two other online videos that focus on the technology. The videos have been posted to YouTube and the organization's website at <http://www.enocean-alliance.org/savetime/>.
"I found the idea insane, and that was a good sign," said Jean-François Bernier, creative director at Alfred. "Despite all the careful preparations, the second the camera started rolling, it was up to the actor to do his magic, come what may, and we're extremely pleased with the result."