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No Stomach For Cancer retains London Notions
By Adnews Staff
Fundraising organization No Stomach For Cancer, based in Madison, WI, has retained London Notions of Toronto as its creative advertising agency. The agency will develop campaigns intended to educate the public about stomach cancer, particularly hereditary diffuse gastric cancer. The assignment also includes digital initiatives and other activities intended to raise awareness.
"If you or I walked down the street and asked 10,000 people if they knew that stomach cancer deaths exceed breast cancer deaths by 250,000 annually they would look at you with dismay and shock," said Jon Florin, executive director of No Stomach For Cancer. "We are at an important moment where the need for early prevention and awareness is at a peak."
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